AI Insights · Timothy · January 2022
Top 5 Social Apps on Android in Africa Q4 2021
In Q4 2021, TikTok Lite, TikTok, Instagram, Facebook Lite, and X were the top-performing social apps on Android in Africa. Here's a detailed look at their performance metrics.
In the fourth quarter of 2021, the top five social apps on the Android platform in Africa were TikTok Lite - Save Data, TikTok, Instagram, Facebook Lite, and X. Here's a detailed look at their performance metrics.
TikTok Lite - Save Data had a notable performance in weekly downloads, peaking at around 1.2M in mid-October before gradually declining to approximately 617K by the end of December. The weekly active users showed a consistent trend, starting at about 8.9M and reaching around 9.2M by the end of the quarter.
TikTok experienced a steady increase in weekly revenue, peaking at approximately $314K in mid-December. Weekly downloads saw a significant rise towards the end of December, reaching around 1M. Active users remained stable, with minor fluctuations, averaging around 21.2M throughout the quarter.
Instagram saw a slight increase in weekly revenue, peaking at $293 in early November. Weekly downloads fluctuated but ended the quarter strong with approximately 783K. Active users remained stable, averaging around 31M throughout the quarter.
For Facebook Lite, weekly downloads were relatively stable, peaking at around 597K in mid-October and gradually declining to about 416K by mid-December. Active users showed a slight decline, starting at approximately 19.6M and ending the quarter at around 18.5M.
X had a notable peak in weekly downloads in mid-November at approximately 788K before declining to around 153K by the end of December. Active users remained steady, averaging around 14.6M throughout the quarter.
Data for these trends comes from Sensor Tower. For more detailed insights, visit Sensor Tower.
